The QR, or Quick Response, has extended itself in to the food industry. With smartphones becoming the dominat mobile force, QR codes and apps have developed providing portals into obtaining information and improve quality of life. Many producers are now adding onto the packaging of their food and beverages, in order to provide the consumer with added information about their product.
We have already seen apps like Scan, QuickMark QR Code Reader that lets customers trace a product to see where it has been produced and sold. FoodScanner, another useful app I discussed in a previous post, is reads not only QR codes but also normal bar codes, giving consumers the nutritional information and calorie content of any product.